USA Today: Can you sue over targeted ads? ‘Blockbuster’ Supreme Court case to decide
Summary
The Supreme Court is set to hear a 'blockbuster' case concerning whether individuals can sue over targeted advertising, a practice that has significantly increased with online tracking and profiling. The Electronic Privacy Information Center (EPIC) has filed a brief supporting the lawsuit, highlighting the lack of a comprehensive federal privacy law in the US but pointing to existing specific laws that protect certain viewing habits.
IFF Assessment
This case relates to privacy concerns and potential legal recourse against online tracking and targeted advertising, which can be used for malicious purposes like phishing or social engineering.
Defender Context
The outcome of this Supreme Court case could have significant implications for how companies collect and use user data for advertising. Defenders should stay aware of evolving privacy regulations and how they might impact data handling practices and potential liabilities.