Google Says Gmail and Photos Data Shared With AI Search Could Be Used for Targeted Ads
Summary
Google has updated its privacy policy to clarify that using AI features in Search or Gemini could allow the company to use data from connected Google services for targeted advertising. Users can choose to allow these AI features to access their data from other services like Gmail and Photos.
IFF Assessment
This is bad news for defenders as it indicates a new way for a major tech company to leverage user data for advertising, potentially increasing the efficacy of targeted ads which can be used in social engineering attacks.
Defender Context
This development highlights the increasing integration of AI into user-facing services and the potential for this data to be leveraged for advertising. Defenders should be aware of how user data is being processed and utilized, as this can inform the creation of more sophisticated social engineering and phishing campaigns.