NewsNation: Tips for short-circuiting ‘surveillance pricing’

Summary

EPIC Counsel Tom McBrien discussed "surveillance pricing" with NewsNation, noting the difficulty individuals face in protecting themselves from this practice due to opaque information flows and the challenge of detecting it while shopping online. He suggested limited individual actions can be taken to mitigate its effects.

IFF Assessment

FOE

Surveillance pricing, where companies use data to price discriminate, negatively impacts consumers by potentially leading to higher costs based on their perceived willingness to pay, which is a security and privacy concern.

Defender Context

This article highlights the broader issue of data exploitation and its impact on consumers, which intersects with cybersecurity by emphasizing the value and sensitivity of personal data. Defenders should be aware that increased data collection for such practices can lead to a larger attack surface and a greater incentive for threat actors to target personal information.

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