FTC to ban data broker Kochava from selling Americans’ location data
Summary
The FTC has reached a settlement with data broker Kochava to ban the sale of Americans' location data without explicit consent. This action stems from allegations that Kochava sold precise geolocation data collected from hundreds of millions of mobile devices.
IFF Assessment
This action by the FTC is good for defenders as it aims to reduce the availability of sensitive location data that could be exploited by malicious actors.
Defender Context
This settlement highlights the growing regulatory scrutiny around sensitive data, including location data. Defenders should be aware that data brokers can be a source of information for adversaries, and that regulations are evolving to limit this risk. It underscores the importance of understanding data privacy laws and their impact on the broader cybersecurity landscape.