6 key trends reshaping the IAM market
Summary
The Identity and Access Management (IAM) market is shifting its focus from traditional authentication to treating identity as a security control plane, with buyers prioritizing phishing-resistant methods and the management of non-human identities. This trend is driven by the increasing number of AI agents and other machine identities, which now often outnumber human users in enterprises.
IFF Assessment
This article highlights advancements and increased focus on identity and access management, which are core to robust cybersecurity defenses.
Defender Context
Defenders need to be aware of the growing importance of non-human identities and agentic AI in IAM strategies. Organizations should invest in robust solutions that can manage and secure these entities, as they represent new attack vectors.