Targeted advertising is also targeting malware
Summary
Malvertising has surpassed email and direct hacks as the leading vector for malware delivery worldwide, according to The Media Trust. The use of AI is accelerating this trend, enabling malicious actors to create adaptive malware and develop new evasion techniques using AI-assisted language and imagery.
IFF Assessment
FOE
The article highlights an increasing and sophisticated threat vector for malware delivery, making it harder for defenders to protect against.
Defender Context
Defenders need to be aware that online advertising platforms are becoming a significant attack surface for malware. Implementing robust ad filtering, content inspection, and user awareness training on suspicious ads are crucial to mitigate this growing threat.