Ad Tech Company Optimizely Targeted in Cyberattack

Summary

Ad tech company Optimizely has confirmed it was targeted in a cyberattack. Attackers accessed internal business systems including Zendesk and Salesforce.

IFF Assessment

FOE

A successful cyberattack against a company that handles sensitive data is bad news for the company and its customers.

Defender Context

Defenders need to be aware of the risk of attacks targeting SaaS platforms and the supply chain. Companies should implement robust security measures to protect internal systems and customer data, including multi-factor authentication, intrusion detection, and regular security audits. Monitor for unusual activity and ensure proper incident response procedures are in place.

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