A Marketer’s Lessons in Con Artistry for Good & Learning
Summary
This article shares lessons learned from marketing, drawing parallels to con artistry for beneficial purposes and learning. The author, who usually works behind the scenes on marketing tasks at BHIS, occasionally appears in webcasts.
IFF Assessment
FRIEND
The article discusses learning and self-improvement within the cybersecurity context, framing it as a positive endeavor for defenders.
Defender Context
Understanding human psychology and persuasive techniques, even those related to 'con artistry,' can be valuable for defenders. It helps in recognizing social engineering tactics and building more resilient security awareness programs.